One question that seems to be asked at BML Print, again and again, is: “Are business cards still relevant in 2018?”
It’s a pertinent question, especially when connections are usually made through LinkedIn now, but the fact remains there will always be a time and a place for the business card.
All you need to do is look at all the doom-mongering that followed the release of the Kindle and other eBooks in the mid-00s. Soon you couldn’t escape the headlines prophesying the death of print and how all bookshops would soon be out of business. Needless to say for consumers it wasn’t a case of either/or when it came to print vs. digital but more a case of whichever suited their circumstances. In fact, reports have suggested that a new drive for print media is actually being driven by the younger generation.
Business cards have transformed
So when it comes to business cards, a similar approach is obvious. Instead of killing their relevance, the web has merely transformed how we use them. Again, it’s not a case of either/or it’s a case of what is suited to the situation.
More to the point, the value of a business card is no longer as a handy reference to share contact information. Instead, the value of the business card is as a signifier, allowing your new connection to not only remember you but where you work and what you were talking about.
As a visual and tangible representation of you and who you represent, this physical face-to-face exchange of business cards creates a connection more valuable than impersonally accepting a LinkedIn connection request.
Creating your business cards
So what makes a business card visually recognisable to make your new connection want to pick it up? It ultimately depends on your industry and the business card design.
If you’re representing a business you’ll want premium business cards that represent your company style guide – that means specific fonts and brand colours. If you’re in a creative field, you need to think outside the box ensuring the business card reflects you or your business’s creativity.
There are plenty of other business card design considerations, but these are two of the most important. For all your business card printing needs, BML Print are always here to assist.
Based in Romsey. Hampshire BML Print are a digital printers who work nationwide, our printing services are complimented with wide-format, signage and many creative services. The highest standard of print is our number one priority. If we are not happy, then we don’t expect you to be.
BML Print is one of a handful of printers to achieve the standard required for orienteering maps as laid down by the British Orienteering Federation. We are also the preferred printer for the International Orienteering Federation, where we supply a variety of race products and competition maps for the UK & Europe markets.